Most brands sound fineThat's the problem

When everything stays on the surface, meaning gets left behind.
I build what I call the Creative Spine: the messaging that connects insight, strategy, and brand DNA.
In a voice unmistakably yours. In English. In Arabic. In human language above all.

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Sharp strategic insight and superlative craft skills, even on the most complex briefs.

Catherine Barr Director, FranklyFluent

Pitch LeadershipWon major accounts through localization strategy

1st Prize Winner Ministry of Culture Arabic Short Story Competition

3rd Place Winner Young Lions Print & ArabNet Beirut Creative Combat

Film CreditsSupervised EN subtitles for Morine

Talent ConsultingAdvised agencies on localization & creative hires